Hanscom
Brand Identity | Retail Merchandising | Apparel | Packaging
A brand refresh for Hanscom, visually, verbally and experientially.
Role / Lead Designer
Agency / HOT Inc.
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Hanscom FCU is dedicated to local expertise in the New England areas they serve. Using thoughtful products and services, they serve their members through financial education and thought leadership.
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How do we evolve Hanscom’s strong and long-valued brand without isolating current members?
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Choosing to adapt the original logo mark to maintain the integrity of the original brand, Hanscom added an updated typeface, new color palette and several brand elements to their brand identity.
New retail merchandising, collateral, employee onboarding swag, and social media plan gave Hanscom a jumpstart with their new brand.
